--- title: ‘Will we?’ not ‘can we?’ is the real question facing the energy industry description: The industry has the tools it needs to transform how we use energy - but what is the tipping point for companies to actually take the plunge and get the energy transition going properly? image: https://www.fluxfederation.com/hubfs/20220627-Flux-x-E-World-animated.gif --- [![flux](https://www.fluxfederation.com/hubfs/flux_2023/images/logos/flux.svg) ![flux\_dark](https://www.fluxfederation.com/hubfs/flux_2023/images/logos/flux_dark.svg)](https://www.fluxfederation.com) Platform ##### [![20230822 Flux Nav - Billing -1](https://www.fluxfederation.com/hubfs/General%20Images/20230822%20Flux%20Nav%20-%20Billing%20-1.svg) Billing Configurable, flexible energy billing for today, and tomorrow.](https://www.fluxfederation.com/products-billing) ##### [![20230822 Flux Nav - Billing use cases-1](https://www.fluxfederation.com/hubfs/General%20Images/20230822%20Flux%20Nav%20-%20Billing%20use%20cases-1.svg) Billing use cases Solar and battery, electric vehicles, time of use, PPA, VPP and more.](https://www.fluxfederation.com/billing-use-cases) ##### [![20230822 Flux Nav - Market Operations -1](https://www.fluxfederation.com/hubfs/General%20Images/20230822%20Flux%20Nav%20-%20Market%20Operations%20-1.svg) Market Operations Complete the picture for end-to-end energy retail solution.](https://www.fluxfederation.com/market-operations) ![20230822 Flux Nav - Market Operations use cases-1](https://www.fluxfederation.com/hubfs/General%20Images/20230822%20Flux%20Nav%20-%20Market%20Operations%20use%20cases-1.svg) ##### Market Operations use cases Customer communications, single customer view and more. ##### [![20240314-Flux-Preparing-for-success-Nav-Crop](https://www.fluxfederation.com/hs-fs/hubfs/General%20Images/20240314-Flux-Preparing-for-success-Nav-Crop.jpg?width=1386&name=20240314-Flux-Preparing-for-success-Nav-Crop.jpg) Featured resource Preparing for Success: Four key billing transformation learnings. A must-read for energy companies on the precipice of change. Download now](https://www.fluxfederation.com/preparing-for-success) Insights ##### [![20210608 Flux Icon HOME AUTOMATION CONNECTION BULB\_1 WHITE](https://www.fluxfederation.com/hs-fs/hubfs/Flux%202.0/Icons/20210608%20Flux%20Icon%20HOME%20AUTOMATION%20CONNECTION%20BULB_1%20WHITE.png?width=1386&name=20210608%20Flux%20Icon%20HOME%20AUTOMATION%20CONNECTION%20BULB_1%20WHITE.png) Insights The latest updates on everything energy. From growing business value to digital transformation and industry insights. Read more](https://www.fluxfederation.com/blog) ![20210608 Flux Icon MOBILE ELECTRICITY PURCHASE\_1 WHITE](https://www.fluxfederation.com/hs-fs/hubfs/Flux%202.0/Icons/20210608%20Flux%20Icon%20MOBILE%20ELECTRICITY%20PURCHASE_1%20WHITE.png?width=1386&name=20210608%20Flux%20Icon%20MOBILE%20ELECTRICITY%20PURCHASE_1%20WHITE.png) ##### Resources A knowledge hub that shares our insight for energy businesses undertaking the changes needed to evolve the sector. Explore the hub ##### [![20240411-Nav-Featured-Resource---iPad-user-preparing-for-success](https://www.fluxfederation.com/hs-fs/hubfs/General%20Images/20240411-Nav-Featured-Resource---iPad-user-preparing-for-success.jpg?width=1386&name=20240411-Nav-Featured-Resource---iPad-user-preparing-for-success.jpg) Featured resource Preparing for Success: Four key billing transformation learnings. A must-read for energy companies on the precipice of change. Download now](https://www.fluxfederation.com/preparing-for-success) [Why Flux?](https://www.fluxfederation.com/flux-offering) Company ##### [About Find out more about the people behind our leading edge platform, our Executive team and Board of Directors. About](https://www.fluxfederation.com/about) ##### [Careers Find out what it's like to work for a remote-first company designing and building innovative retail software for leaders of the energy transition. Careers](https://www.fluxfederation.com/careers) ##### [![20240212-the-benefits-of-modern-tech-1](https://www.fluxfederation.com/hs-fs/hubfs/Flux%202.0/Blog/20240212-the-benefits-of-modern-tech-1.jpg?width=1386&name=20240212-the-benefits-of-modern-tech-1.jpg) Featured post The time is now: Why the energy sector must adopt modern billing tech Read more](https://www.fluxfederation.com/blog/the-time-is-now-why-the-energy-sector-must-adopt-modern-billing-tech) Talk to an expert Talk to an expert # ‘Will we?’ not ‘can we?’ is the real question facing the energy industry [Jessica Venning-Bryan](https://www.fluxfederation.com/blog/author/jessica-venning-bryan)  |  27 June 2022 ![20220627-Flux-x-E-World-animated.gif](https://www.fluxfederation.com/hubfs/20220627-Flux-x-E-World-animated.gif) ![blue gradient waves](https://www.fluxfederation.com/hs-fs/hubfs/flux_2023/images/bgs/blog-bg.png?width=1386&name=blog-bg.png) After two days at Europe’s biggest energy trade fair, e-World, I’m heartened by the collective industry narrative on decarbonisation: it must happen, and fast. What remains unclear despite the many miles trod around the Essen convention hall is when these words will become meaningful action. Flanking every lane of the venue were vendors of smart meters and EV chargers, solar panels and offshore wind, asset optimisation and BI tools. Traditional generators and retailers were there in force too, as were the oil companies moving into electricity as a pathway to decarbonisation. The brochures were beautiful, the slogans were slick, the promises were big. But I was left wanting evidence of action. I wanted to see case studies that demonstrated the impact of smart companies working together around a shared vision. I wanted to hear where parties want to play in the new value chain and what they are doing to accelerate the transition. I wanted to be challenged by new commercial models that disrupt the old order and motivate a new cohort of companies to invest in the energy future. And more than anything I wanted to see companies taking a position on what they will stop doing, not just what they will start doing (maybe, at some stage, when the price is right). Technology - in particular distributed generation and storage - has completely changed what is *possible* for the energy sector. What technology alone cannot do is change the economic drivers in the system so that the investment case in DER and participation in a bi-directional market makes sense to energy users. My outtake from e-World: the spirit is willing but the flesh is weak. If we are serious about fossil-free living within a generation, the industry needs to rapidly move from talk to action. ### Continue learning how we can help you ##### [![20240516-streamline-debt-manangement](https://www.fluxfederation.com/hs-fs/hubfs/Flux%202.0/Blog/20240516-streamline-debt-manangement.jpg?width=1386&name=20240516-streamline-debt-manangement.jpg) Growing business value Streamline debt management and drive profitability Read the story](https://www.fluxfederation.com/blog/streamline-debt-management-and-drive-profitability) ##### [![20240319-4-challenes-for-seller-1](https://www.fluxfederation.com/hs-fs/hubfs/Flux%202.0/Blog/20240319-4-challenes-for-seller-1.jpg?width=1386&name=20240319-4-challenes-for-seller-1.jpg) Growing business value 4 big challenges for energy sellers, according to the tech experts Read the story](https://www.fluxfederation.com/blog/4-big-challenges-for-energy-sellers-according-to-the-tech-experts) ##### [![20220211-VPP-blue-noise](https://www.fluxfederation.com/hs-fs/hubfs/Flux%202.0/Blog/20220211-VPP-blue-noise.jpg?width=1386&name=20220211-VPP-blue-noise.jpg) Growing business value Turning virtual into reality: Operationalising Virtual Power Plants Read the story](https://www.fluxfederation.com/blog/turning-virtual-into-reality-virtual-power-plants-for-energy-business) ##### [![20221208-Cost-out-value-in](https://www.fluxfederation.com/hs-fs/hubfs/Flux%202.0/Blog/20221208-Cost-out-value-in.jpg?width=1386&name=20221208-Cost-out-value-in.jpg) Digital transformation Can you have it all? 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